
Advancing the Profession
Advancing the profession means making sure the value of parks and recreation is seen, heard, and supported. Through statewide advocacy, the Parks Make Life Better!® campaign, the Parks Impact Calculator, and the California Action Plan, we help professionals tell powerful stories and shape public policy. We’re here to elevate your voice, strengthen your impact, and ensure parks are not just appreciated—but prioritized. Because when parks thrive, everyone benefits.