Positioning Your Agency for Success


Parks and Recreation is an Essential Community Service

Our parks and recreation profession helps to build stronger and healthier communities.  Our tools and resources help you - the park and recreation professional - communicate with clarity to the public and political leaders about the value of the work you do each and every day!

VIP Action Plan: Creating Community in the 21st Century
The VIP Action Plan is a strategic plan for park and recreation agencies to use to position themselves as an essential community service. Read more >>

Parks Make Life Better! branding campaign
This branding program was created from quantitative and qualitative research of the general public and park & recreation stakeholders to determine the key messages that best resonate with the public and policy makers. Read more >>

California Action Plan (CAP)
The CAP project is an extention of the VIP Action Plan and the Parks Make Life Better! branding campaign. It contains resources that you can download and adapt to fit your agency's needs.  Read more >>

CPRS Awards Program
Judging criteria for the awards program is based on principles from the VIP Action Plan and the Parks Make Life Better! branding campaign. Agency programs and facilities that best exemplify how they make life better for a community have a better chance of winning an Award of Excellence in the CPRS Awards Program. Read more >>