The goal of the Parks Make Life Better!® branding campaign is to raise awareness of the benefits of parks and recreation throughout California and to raise the status of parks and recreation as a vital community service. When all 525 park and recreation agencies in California unite under one banner and communicate clearly and concisely the key messages of the Parks Make Life Better!® branding campaign, we will reach our brand objectives:
- Build loyalty for parks and recreation services
- Heighten the profession's bargaining power and independence
- Stimulate growth
- Attract talented people to the profession
- Involve the public
- Gain greater resources and support
This campaign is far more than just placing the Parks Make Life Better!® logo on your activity guide or staff shirts. It is a movement that relies on every staff person who has any contact with the general public to understand that his/her actions help shape the brand that is Parks Make Life Better!®.
CPRS has created a wealth of information and resources on branding parks and recreation. Please find below the information you need to start or continue your work on the brand Parks Make Life Better!® .
Thank you to our friends at the KYA Group.
